SBB Head Office A Platform for the Brand

Make SBB Tangible

For SBB, we developed distinctive installations that represent the company’s identity. The eye-catcher is the huge, interactive clock that stands for SBB's innovative capability and reliability. The highlight: every now and then, Switzerland's most punctual clock treats itself to a well-deserved time-out.

Kund:in

SBB

Ort

Berne, CH

Jahr

2014

Awards

best of swiss web 2015: silber «innovation» & bronze «digital branding campaings»/Nominated for Xaver Award 2015 «Best Supplier Services»

Alle Facts and Figures

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A «Time-Out» Means that the Time is Out

At the SBB headquarters in Berne-Wankdorf, we created a number of different installations to bring the SBB brand to life for customers, guests and employees. The visual centerpiece at the main entrance cannot be overlooked: The world's largest station clock, seven meters in diameter, in the famous design by Max Bill. As an SBB symbol, it stands for punctuality, reliability and innovation. But it would not be a Steiner Sarnen Schweiz project if it didn't come with a surprise: every now and then, the clock’s hands and minute markers re-group. Playful, inspiring, unexpected time images amuse the passers-by at these moments. Anyone can design a motif and submit it to SBB via a web app. Other design elements can be found in the garden, in the entrance areas of both buildings and on all floors, in the restaurant zones and the parking areas.

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Facts and Figures

Client
Location
Berne, CH
Year
2014
our role
Vision, Conceptual Design, Planning, Implementation
Format
Awards
best of swiss web 2015: silber «innovation» & bronze «digital branding campaings»/Nominated for Xaver Award 2015 «Best Supplier Services»
Perimeter
-
Copyright
Collaborations
John Lay Solutions, Luzern
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