Appenzeller Alpenbitter Factory Tour

Appenzeller Alpenbitter is more than just the right mix of 42 exquisite ingredients. For more than a century, the herbal schnapps known throughout Switzerland has combined the spirit of Appenzell. Appenzeller Alpenbitter is a distillate of the land and people of Appenzell, of customs and traditions, of down-to-earthness and character, style and personality. Once recommended by doctors, the mysterious blend today stands for palate pleasure, enjoyment and coziness. The "World of Herbs" takes guests thematically from herbal knowledge to the history of the Swiss cult company. A guided, multimedia tour with historical treasures, insights into production and stories told by the hosts form a successful, exciting way of conveying knowledge about the distilling tradition. Each exhibition room brings visitors a small sip closer to the well-kept secret of Appenzeller Alpenbitter and the typical lifestyle of the region. And yet a little drop of mystery always remains.